Why Spotify has so many ads?
The worth and importance of Spotify are well-known among music lovers of all age groups from all over the World. But there are so many ads when we are listening to various songs. Most importantly, what are the advantages of viewing ads and how can we mute or block them if we want to?
Ads not only display people a lot of content that meets their interest but it also generates revenue for the said app team. Premium Spotify users do not see any kind of ads. However, the users of the free version encounter with ads more often. Let us understand why they are displayed and how to block or mute them if we want to:
A General Tendency of Frequency of Ads Display
As we have already discussed, the users of the free version of the app view the ads. The usual frequency is 2-3 ads are displayed for every 6-7 songs. There is no fixed duration for display and sudden appearance of the ads. In some cases, it is estimated that a user watches ads for 2-3 minutes while listening to music for one hour.
Key Reasons Behind Spotify has so many ads
Ads serve a lot of purposes to the team and here are some prominent reasons behind the display of ads to the free users.
Growth of Income
The foremost reason is a direct impact on income growth. Statistics showed that Spotify earned 8% more revenue directly from ads between 2021 and 2022. Advertisers have great trust in the said platform and it helps them grow their businesses and ultimately income.
Conversion of Users to Premium Plans
Well! Spotify model works on the freemium model. It’s 57% of users are free users. So, a huge number of users shifted to premium plans that no doubt cost money but there are no ads and music listening becomes disturbance-free.
Targeted Ads Help Convert to Permanent Customers
We are living in the most advanced era due to the evolution of the IT and AI filed. Now, things have gone from general to specific. The same is the case of the ads.
The said app displays targeted ads based on locations, music preference, location, and track of music listening history. When targeted ads are displayed based on the above-mentioned factors, then the chances of converting the users to permanent customers become more viable. So, it’s a very effective and practical method to expand the business.
Beat the Competition
Hundreds of well-known solutions provide music to the people. So, the freemium model is more suitable than the permanent premium model in most cases. So, Spotify gives access to a huge music library, free of cost and the revenue is generated through ads.
It not only helps in beating the competition but it also generates revenue. Additionally, when users experience amazing services using free trials then they soon become regular customers as well.
Practical Methods to Stop Displaying of Ads
Ads do have an important rather crucial role for the owners. But the users prefer to listen to music without any kind of disturbance including ads. So, here are some solutions to stop playing with ads:
Premium Account Subscription
The easiest and most effective method is to shift to a premium account. The charges are $10.99 per month and students have a 50% discount as well. It also permits a free trial for one month for most users and three three-month trials in some areas.
Using Ad Blocker
You can use an ad blocker to block ads from Spotify while listening to music. Some recommended ad blockers are AdBlock and AdGuard. You just need to install their extensions on the browser and it will block all types of ads.
Apart from installing the extension, you can install them on your SmartPhone and Desktop and it will, again, block all types of ads including Spotify ads. You can prefer either method depending on whether you are using it through an app, desktop, or browser.
Manually Muting the Ads
There is another way that is a little bit hectic but it is workable. You need to mute or decrease the volume each time the ad appears. The solution is not as effective as the previous two options but you can rescue yourself in case of an emergency.
Conclusion
Spotify has so many ads to facilitate users, beat the competition, and convert free users to customers. However, the users may want to avoid them at any cost. So, the most effective ways are subscribing to a premium account, using a quality ads blocker or manually muting each time the ad appears.
